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Graphic Design

3 Ways To Design A Classy Logo

By | On March 22,23 | 0 Comment

At Akebo, we believe that a logo is more than just a symbol, it is a representation of your brand and what it stands for. A well-designed logo can make a lasting impression on potential customers and help distinguish your company from the competition. In this article, we will discuss 3 ways to design a classy logo that will help your brand stand out.

1. Keep it Simple and Memorable

One of the most important aspects of a successful logo is its simplicity. A simple logo is easy to recognize, even from a distance, and can be easily reproduced across various media. Therefore, it is important to keep the design clean, with easy-to-read font and minimal visual clutter. Your logo should clearly convey the purpose of your brand without being overly complicated.

When it comes to color, it is important to choose a palette that complements your brand’s personality and message. Neutral colors such as black, white, and gray convey sophistication and professionalism, while brighter colors such as red and yellow are more playful and attention-grabbing.

Once you have chosen your color scheme, make sure your logo is easily recognizable and memorable. A logo that is difficult to remember can lead to confusion and a lack of brand recognition.

2. Use High-Quality Design Elements

A well-designed logo requires high-quality design elements. This includes not only the graphics and fonts used, but also the overall design aesthetic. A professional-looking logo can send a message of quality and attention to detail, while a poorly-designed logo can make your brand appear cheap and unprofessional.

When designing your logo, it is important to use vector graphics, which can be scaled to any size without losing resolution. This ensures that your logo looks great on a business card or a giant billboard. Additionally, using high-quality fonts can make all the difference in the overall design of your logo. Choose a font that is easy to read and complements the design aesthetics of your brand.

3. Make it Versatile

Finally, your logo should be versatile and able to be used across various media. This includes not only traditional print media such as business cards and brochures but also on digital platforms such as social media and your company’s website.

To ensure your logo is versatile, consider creating alternative versions that can be used in different contexts. For example, if your logo contains complex graphics or multiple colors, consider creating a simplified, one-color version that can be used on a black-and-white newspaper ad without losing its impact.

In conclusion, a successful logo is one that is simple, memorable, high-quality, and versatile. By following these 3 tips, your brand will have a classy logo that stands out amongst the competition, helping to increase brand recognition and ultimately drive business growth.

Graphic Design

The HP L26500 Large Format Printing Machine

My name is Robin Martins, and I’m a director in one of the largest print supply companies in the North East of Scotland – A1 Digital Solutions. We are one of the longest established printer supply comanies in the area and we’ve been in business for over 25 years, serving the print, architectural, oil and gas and sign manufacturing industries. When I was contacted by HP to see if I would like to be part of their distributor program, I said, “Of course” . We specialise in the supply of A3 colour multi-functional devices machines, so I was very happy to see what the new technology is going to be able to do for us and how it is developing to help our business. The L26500 is all about achieving a better quality print finish. It has enabled us to be more profitable, because we can print banners faster, we can print murals bigger and better quality than before, and with enhanced clarity, because of the quality that these machines can achieve is superb versus other machines on the market. We received the machine in January, and since then, we’ve started working with the machine and we’ve been really impressed with its double-sided capability, the vibrant colours and richer blacks which enable us to produce better quality products than ever before. For us to achieve a double-sided banner, in the past we were printing two banners and we were then attaching those two banners together to form a double-sided banner. With this machine , we now have the ability to print double-sided   banners without any extra work which is going to be very profitable for us, mainly because we’re going to be saving time and media costs. We were able to see not only the quality of the product that the Latex Technology can output, but also how   reliable the equipment is. We had a large print job recently; we did work for the local football stadium. We were running the machine 24/7 for about two months and, believe it or not, the machine was running every single day and night of those two months without any downtime at all. We’ve been working with HP, I would say, for about 15 years now , and we believe in HP. What we like about the company is that they keep improving their products, the technology keeps changing, and HP is doing their part in helping us to achieve   what our customers are demanding.
Graphic Design

Make Sure You Use a Good Photo on Your Website

It took a long time before people finally started putting their own photo on their sites. Today, however, you frequently see a mugshot of the site’s owner either on the home page or on the about page, or in the case of blogs like this one on EVERY page.

Now, in my poinion, that’s a very good thing. Your photo humanizes you for your visitors. People feel like they know you. Your words mean more to readers when they can see a photo of the person the words are coming from.

I recently saw some advice from a major web marketing firm who advised it is more important for your photos to make the site look good than for your photo to mean anything. That firm would rather see slick stock photos of models bumping fists.

Oh contraire! I would MUCH rather see the real photos of the real people on your staff doing what they really do during a normal day. That would stand out from all the fake stock photos we see on the vast majority of sites.

* Have a photo of you working, even if it is just sitting at a computer

* Do you interact with customers in person, on the phone, or on Facebook? Show a photo of that.

* Show your location, even if it is your home.

* Is there a pet where you work — for crying out loud show the pet! You’ll have people buying just because of the pet photo.

Ten years ago when I had a bunch of employees working in a highrise office, we had a web cam posted on our site that showed writers pounding the keyboards in our “control room.”

If you have lots of customers coming to your location, a web cam can have people being recognized by friends. That can be a very good thing, or bad depending on who recognizes them.

Today it is very easy to use your camera to make a little video you can load up on Youtube. Then post it on your site. Walk around your office or workplace and talk about what you do. Boring? Maybe, but many people will find it refreshingly fascinating. These days people are used to home-made videos, so your production quality does not have to be high.

Come to think of it. I’m writing this on a laptop next to a wood stove in my country home in New England on a cold day with the cat napping next to me. Wouldn’t that make a relaxing web site photo!